Step 1: Awareness<\/strong><\/h3>\n

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You need to get in front of prospective clients before creating the relationship you want with them. This involves casting a wide net as you work to separate out the uninterested from promising leads. You need to bring attention to your brand, but in this case, you\u2019re not asking them to call you. You\u2019re asking them to get to know you.<\/p>\n

\u200cThis step could include paying for sponsored posts on social media, hosting free webinars, or writing guest blogs. You could publish e-books highlighting your expertise or share important insights about the market. Basically, you need to create informative and engaging content that interests your prospects. Yes, you are giving this away for free \u2014 but you\u2019ll be gaining their email addresses in return.<\/p>\n

Step 2: Interest and evaluation<\/strong><\/h3>\n

You\u2019ve piqued their interest, but they\u2019re still not ready to sign a contract with you. The second stage of the typical real estate sales funnel is to simply build a relationship. This can help you determine whether they are indeed in your target audience.<\/p>\n

The way to do this is to present a clear and consistent message through various channels to demonstrate your brand. Now that they\u2019re on your\u00a0email list<\/a>, you can send them more blog posts, offers for free meetings, and additional content (also known as lead magnets) to keep them engaged. Position yourself as an industry expert, and consider\u00a0creating personalized, retargeted ads<\/a>.<\/p>\n

Step 3: Desire<\/strong><\/h3>\n

They like what you have to say, but your prospects still aren\u2019t ready to give you the listing. This is where the funnel starts to narrow. Here\u2019s where you can demonstrate the quality of your work by showing them testimonials from your many satisfied clients or offering a free consultation.<\/p>\n

Measure your returns and share your success. If you\u2019ve taken steps to\u00a0show clients your appreciation<\/a>, it should be easy to demonstrate what it\u2019s like to be one of your satisfied buyers or sellers.<\/p>\n

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Step 4: Action<\/strong><\/h3>\n

Now, it\u2019s finally time to go in for the ask. Using an automated email campaign, give them something that only you can offer. Perhaps this is inside information about a particular neighborhood or a free offer for a professional home staging. Make it the beginning of a beautiful professional partnership.<\/p>\n

What do you need to build a successful funnel? Learn more about this at Contant Contact by clicking here<\/a><\/p>\n

Do you have more questions about sales funnels? We\u2019d love to help! Reach out to us at 571-234-5589 or by email at info@ratifiedtitle.com<\/a>. For videos on lead generation, Facebook tips, handy realtor tools and more, be sure to check out our\u00a0YouTube channel<\/a>.<\/p>\n

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