Why is Raising Awareness Important?
A general rule of thumb for marketing is to raise awareness. Many times business owners including Real Estate Agents ask for a sale when the customer has no idea who they are. Raising awareness does not return much ROI in the short term, its pays off largely in the long term. Build trust and gets your name out there. Here are four ways for Real Estate Agents to raise awareness effectively.
Four Ways for Real Estate Agents to Raise Awareness
Video Marketing
You’ve probably heard it before, but video marketing can drastically change how you engage with your clients when you share your listings and other information through videos. It’s far more effective than traditional marketing methods as it creates more creative and authentic visual content. There are various ideas and platforms to share your marketing videos. The most widely used are property video tours, webinars, drone video tours, TikTok, Youtube and IGTV videos, etc. If done correctly, it can help build your brand awareness within a short time.
Social Media Marketing
Social Media Marketing is another effective way to advertise your company and listings. It has become widely used by different companies worldwide and has proven to have great results. It is essential to plan what type of social media marketing you want to do to succeed.
Virtual Tours
Virtual walkthrough tours are a creative way to advertise your property and show your customers a listing without them physically visiting the place. Many potential buyers prefer viewing the property within the comfort of their homes.
Live Webinars
Lastly, another great marketing strategy is to host regular webinars on your website. Webinars are a great way to keep your audience engaged, and build a better relationship with them. Webinars can help you generate more leads and directly market your property to your audience.